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iPhones are reportedly getting a lot more ads — and that’s a terrible idea

Apple is reportedly set to expand its advertising further into iPhones and iPads, according to Bloomberg’s Mark Gurman (opens in new tab), And that could be a very bad idea. 

As it stands, Apple currently serves up ads in the likes of the App Store, News and Stocks apps, though these are fairly low-key ads that don’t exactly pop up blaring banners onto your iPhone or iPad display. But in order to make more money, Gurman claims Apple plans to build out this take on integrated advertising and potentially serve ads in other apps like Maps and Apple Books. 

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